LENOVO
To introduce the world’s first foldable PC, we helped consumers realize how this all-new technology could, quite literally, reshape their reality.
Launch Video
OUT OF HOME & PRINT
Lenovo x1 fold sizzle video
When Lenovo was looking for help writing a new tagline, I jumped in to lend a land. The result? Think On.
The "Love How You Love" campaign, created with VICE, is like a big, welcoming hug for anyone who’s ever felt weird about what they’re into sexually. It’s all about ditching the fear of judgment and embracing whatever floats your boat, because life’s too short to worry about what’s “normal.” Lovehoney wants everyone to feel accepted and have more fun in life, love, and the bedroom—no judgment, just more ways to enjoy sex, however you like it.
DACOR
Luxury kitchen appliance company, Dacor, was looking to reintroduce both their Heritage and Contemporary collections in a new, exciting way. By showcasing the ingenuity behind products born from style and bred for innovation, we created a campaign that elevated the brand while helping modern entertainers realize the true purpose of a kitchen: To create, to collaborate, and to entertain.
"Take The Lead” Manifesto Video
YouTube Preroll
Out Of Home
To show off the customizable features of Dacor appliances in an OOH, our team found specific landscapes and backdrops in various climates. We then tailored each Dacor oven color to match these environments in order to drive home our message of ultimate personalization.
To target our demographic in different interior design magazines, we created stickers for users to play with. This way, they could see how dacor appliances fit seamlessly in luxury homes.
SAMSUNG
The latest Samsung launch was one of the most challenging and exciting projects i’ve had the pleasure of working on. Tasked with fitting a laundry-list of features into an introductory video for the 2020 launch of GALAXY NOTE 20 ULTRA, I collaborated with the team in South Korea over the course of four months to launch their most exciting product to date.
In <24 hours, The Intro Film ranked #23 on youtube and brought in 1.2M views.
Samsung Galaxy Note20 Ultra TVC
Samsung Galaxy Note20 Intro Film
Galaxy Note 20 Film TVC Adaptation
CIROC
Responsible for the launch of the first ever Limited Edition, Black Raspberry Ciroc, I worked directly with Sean Combs (AKA Diddy, AKA Puff Daddy, AKA Love) to lean in to the uniqueness of the brand: The only vodka made from fine French grapes. This campaign educated consumers on how this new variant, quite literally, goes against the grain.
CELEBRITY PARTNERSHIPS
SEAN COMBS + DJ KHALED + Karol G
“ A bottle and flavor as unique as the culture that craves it” – Sean Combs
Black Raspberry Social Launch Video
Karol G Instagram Partnership Video
DJ Khaled Instagram Partnership Video
OUT OF HOME
Black raspberry represents more than a delicious flavor. It serves as a testament to black culture as a whole. This out of home campaign targeted consumers looking to taste luxury in its most spirited form.
Diddy’s Black 100 on THE Ellen SHOW
Bummed she didn’t make the list, Ellen confronts Diddy about his black100 list and learns the origins about how the flavor came to be.
DOW
As Dow separated from Dow/Dupont in 2018, they wanted to make their b2b consumers aware of their commitment to serving the global good. our team collaborated on the first three episodes of this series that shot in Amsterdam, Indonesia, and North America.
A Revolution In 3D Printing
To highlight their commitment to this shift, Dow collaborated with ECCO to create a 3D silicone printed insole that guarantees a perfect fit for anyone who wears it – thus changing how people both shop for shoes and wear them.
More Than A Story About Feeding The Hungry.
A Story About Hope.
It’s a story about saving 2 million tons of food, offering the less fortunate a more balanced diet, and expanding the shelf life of fruits and vegetables by over a week. What’s more? It touches on providing relief to a community during and after a hurricane while suggesting a potential solution to hunger issues– across America and the world.
Impactful Interns
In collaboration with Project Search, Dow has been offering internships to people with disabilities and teaching them skills that will help garner new opportunities for them as they grow. Two years and many success stories later, it’s clear that the interns have made as big of an impact on Dow as Dow has on them.
NISSAN
Best In The Galaxy
For 2017-2018, Nissan partnered with Disney + Lucas Films for the launch of The Last Jedi and Solo: A Star Wars Story. This $100 Million partnership centered around Nissan Intelligent Mobility and took viewers on a journey to a galaxy far, far away.
*A special thank you to: Lucas Films, Disney, Industrial Light and Magic (ILM), Logan Studios, Shawn Levy, and Jens Gehlhaar.
NISSAN+ ABC + STAR WARS PARTNERSHIP
To promote the latest Nissan rogue vehicles in preparation of Star Wars The Last Jedi and Solo: A Star Wars Story, Nissan partnered with ABC + DISNEY + and some of their most infamous characters to create promercials that touted the collaboration.
The Last Jedi promercial featuring Kal Penn + R2-D2
Solo: A Star Wars Story Pro-mercial featuring Blackish’s Deon Cole + Jeff Meacham
NISSAN & HEISMAN TAKE ON Time Square
When Nissan partnered with Heisman House for the ultimate Time Square takeover, we pinched ourselves. Between a 7-screen digital ad display, a live streamed ceremony, player photo-ops and more, we introduced the brand’s latest all-star, Nissan Rogue, while simultaneously providing fans with an experience they’d never forget.
Nissan + #HeismanHouse Time Square Takeover 2017
NISSAN LEAF
In 2018, Nissan rebranded themselves as more than a car company, but a technology that moves focused on the future of driving, we kicked off the campaign with halo vehicle, Leaf, and introduced the world to Nissan Intelligent Mobility.
To drive home Nissan Leaf’s key rtb’s of innovation, quietness, and 0 emission, we created print ads that got the attention of our consumers in unique ways.
Baker Hughes
LAUNCH VIDEO
Baker Hughes used to be a GE company until they decided it was time to go their separate ways. I helped Baker Hughes rebrand themselves through a collaboration that showed the world what it really means to be “energy forward”.
Baker Hughes SOCIAL CONTENT
Built as snackable content for their Facebook, Instagram, and Youtube channels, we created three bite-sized videos that separately spoke to the three pillars Baker Hughes prides themselves on: People, industry, and low-carbon commitments.
TOYOTA
ELI’s HOW-TO’s
Two-time Super Bowl MVP, Eli Manning, helped Toyota change gears from age-old running footage car commercials to birth the “How-To” campaign which ran in Superbowl XLIX.
TOYOTA RAV4 “Snackstadium” (SUPERBOWL XLIX)
TOYOTA RAV4 “Fortune Teller” (SUPERBOWL XLIX)
TOYOTA Corolla “Paparazzi”
Toyota Corolla “Math”
Toyota Camry “Tangled”
TOYOTA 4Runner “Tailgate”
JAN AT THE FRONT DESK
You couldn’t ask for a better front desk receptionist than Jan. She’s helpful to indecisive customers, welcoming to the ill-mannered, and a reliable go-to for all things Toyota.
Toyota RAV4 “ADVENTURE”
Toyota RAV4 “ball pit”
Toyota PRIUS “now you see me”
Toyota RAV4 “too much fun”
Toyota Corolla “snugglemuffin”
Toyota RAV4 “CARGO SPACE”
With over thirteen years of ad agency experience, I’ve helped major players like Area23, FCB Health, and Saatchi Wellness create campaigns that bridge the gap between DTC and HCP. Whether it’s unbranded campaigns, navigating Black Box warnings, or diving deep into therapeutic areas like Alzheimer’s, chronic pain, and multiple sclerosis—I’ve done it all. From the straightforward (think: vitamins and cold meds) to the complex (like oncology or HIV), I’ve crafted messages that resonate with both doctors and patients.
My work doesn’t just stop at branded campaigns; I’ve also built unbranded platforms that get to the heart of what patients and healthcare providers really need. It’s about blending science, wellness, and creativity—always with an eye on compliance but never at the expense of connection.
Cialis
When it comes to connection, everyone deserves the freedom to explore what brings them pleasure—without the pressure or awkward moments. This proof-of-concept for Cialis is all about empowering men to take control of ED with ease and confidence, offering real solutions that let intimacy happen naturally. Welcome to the next evolution in intimacy, powered by Cialis. THE SEXUAL REVOLUTION IS HERE.
Agency: Saatchi Wellness / ECD: Brendan Ward / Art partner: Jeremy Boland
MEMORIAL HEALTH
At Memorial Healthcare Systems, it's all about human connection. We're talking loyalty, trust, compassion, and real care. It’s not just a hospital that saves lives—it’s a place where relationships are built to last. With a cinematic storytelling approach, we aimed to hit those emotional notes and show what The Memorial Cardiac & Vascular Institute is all about: WE LEAD WITH HEART.
Agency: NoBox Miami / Art partner: Jeremy Boland
EL CAMINO HEALTH
El Camino Health is more than just a hospital—they’re a partner through every step of the pregnancy journey and beyond. From the first heartbeat to the moment you hold your baby (and all the sleepless nights after), they’ve got your back. This campaign was about more than just medical care; but about being there for you every step of the way, making sure you feel supported, understood, and ready for whatever comes next. Because when it comes to you and your baby, we're in this together. YOUR PARTNERS IN PREGNANCY.
Agency: Sid Lee LA / CDs:Eric Molina & Christina de la Cruz / Art partner: Jeremy Boland
ZYRTEC
For Zyrtec’s Muddle No More campaign, we had some fun turning those everyday allergy struggles—like sneezing your way through the morning or battling itchy eyes—into relatable, lighthearted spots. Even though we were outspent 3-to-1 by the competition, the campaign helped make Zyrtec the #1 allergy brand by 2018. It just goes to show the power of a strong idea. Our goal? Help people breathe easier, clear the chaos, and get back to enjoying life, muddle-free.
Agency: JWT / CD: Howard Lenn