With over thirteen years of ad agency experience, I’ve helped major players like Area23, FCB Health, and Saatchi Wellness create campaigns that bridge the gap between DTC and HCP. Whether it’s unbranded campaigns, navigating Black Box warnings, or diving deep into therapeutic areas like Alzheimer’s, chronic pain, and multiple sclerosis—I’ve done it all. From the straightforward (think: vitamins and cold meds) to the complex (like oncology or HIV), I’ve crafted messages that resonate with both doctors and patients.

My work doesn’t just stop at branded campaigns; I’ve also built unbranded platforms that get to the heart of what patients and healthcare providers really need. It’s about blending science, wellness, and creativity—always with an eye on compliance but never at the expense of connection.

Cialis

When it comes to connection, everyone deserves the freedom to explore what brings them pleasure—without the pressure or awkward moments. This proof-of-concept for Cialis is all about empowering men to take control of ED with ease and confidence, offering real solutions that let intimacy happen naturally. Welcome to the next evolution in intimacy, powered by Cialis. THE SEXUAL REVOLUTION IS HERE.

Agency: Saatchi Wellness / ECD: Brendan Ward / Art partner: Jeremy Boland

MEMORIAL HEALTH

At Memorial Healthcare Systems, it's all about human connection. We're talking loyalty, trust, compassion, and real care. It’s not just a hospital that saves lives—it’s a place where relationships are built to last. With a cinematic storytelling approach, we aimed to hit those emotional notes and show what The Memorial Cardiac & Vascular Institute is all about: WE LEAD WITH HEART.

Agency: NoBox Miami / Art partner: Jeremy Boland

EL CAMINO HEALTH

El Camino Health is more than just a hospital—they’re a partner through every step of the pregnancy journey and beyond. From the first heartbeat to the moment you hold your baby (and all the sleepless nights after), they’ve got your back. This campaign was about more than just medical care; but about being there for you every step of the way, making sure you feel supported, understood, and ready for whatever comes next. Because when it comes to you and your baby, we're in this together. YOUR PARTNERS IN PREGNANCY.

Agency: Sid Lee LA / CDs:Eric Molina & Christina de la Cruz / Art partner: Jeremy Boland

ZYRTEC

For Zyrtec’s Muddle No More campaign, we had some fun turning those everyday allergy struggles—like sneezing your way through the morning or battling itchy eyes—into relatable, lighthearted spots. Even though we were outspent 3-to-1 by the competition, the campaign helped make Zyrtec the #1 allergy brand by 2018. It just goes to show the power of a strong idea. Our goal? Help people breathe easier, clear the chaos, and get back to enjoying life, muddle-free.

Agency: JWT / CD: Howard Lenn