CIROC

Responsible for the launch of the first ever Limited Edition, Black Raspberry Ciroc, I worked directly with Sean Combs (AKA Diddy, AKA Puff Daddy, AKA Love) to lean in to the uniqueness of the brand: The only vodka made from fine French grapes. This campaign educated consumers on how this new variant, quite literally, goes against the grain.

CELEBRITY PARTNERSHIPS

DJ KHALED + Karol G

“ A bottle and flavor as unique as the culture that craves it”

Black Raspberry Social Launch Video

Karol G Instagram Partnership Video

DJ Khaled Instagram Partnership Video

OUT OF HOME

Black raspberry represents more than a delicious flavor. It serves as a testament to black culture as a whole. This out of home campaign targeted consumers looking to taste luxury in its most spirited form.

PRE SCANDAL: Diddy’s Black 100 on THE Ellen SHOW

Bummed she didn’t make the list, Ellen confronts Diddy about his black100 list and learns the origins about how the flavor came to be.